WHAT IS SOCIAL MEDIA MARKETING (SMM)?
Social Media Marketing (SMM) is a method of digital marketing using Social Network platforms to deliver organic content, encourage relevant social audiences to share brand messages, and reach greater numbers of prospects and customers.
When compared to other forms of marketing, Social Media Marketing (SMM) can be very cost efficient. MOHBILITY customizes Social Media Marketing (SMM) strategies specifically for small businesses to expand their customer base. We provide full support for social management programs, content planning (and production), blogger outreach and video circulation, among other services with the intent to engage new customers and increase your profitability.
SOCIAL MEDIA PAGE OPTIMIZATION (SMO) –
Social Media Optimization (SMO) is a crucial process to generate publicity and increase brand awareness. Social Media Optimization (SMO) is also an effective way of implementing Online Reputation Management (ORM). MOHBILITY assists organizations in creating high-quality and interesting online content, ranging from well-written text to eye-catching digital photos and/or video clips that entice people to engage with a brand and share the message.
SOCIAL SEARCH OPTIMIZATION (SSO) –
Social Search Optimization is focused on social media page quality, keyword/keyphrase relevancy, and off-site value. MOHBILITY guides organizations on how to optimize social properties to improve organic social search results.
SOCIAL NETWORK ENGAGEMENT –
Interacting with prospects and customers on Social Media networks by producing unique content and encouraging public sharing to strengthen your customer relationships, build customer loyalty and increase sales.
SOCIAL CONTENT PRODUCTION –
Daily Social Media content sharing helps with brand awareness development, builds consumer trust, and drives traffic to your original content on your site. MOHBILITY instructs business owners on how to create and maintain a Social Media content calendar and more.
SOCIAL MARKETING STRATEGY –
MOHBILITY develops Social content marketing blueprints that serve organizations’ objectives, goals, social responsibilities, a targeted audience, and enhance user interactions.
Social media advertising is the new wave of internet advertising; it helps businesses find new potential clients by using organically shared information to identify interest. Social Media Advertising algorithms use advanced targeting options and reliable conversion tracking and prevalence on mobile devices.
FACEBOOK ADVERTISING –
Facebook Advertising uses unparalleled targeting capabilities, which only work when companies set goals, follow Facebook Ad format guidelines, use multiple ad sets, narrow the target audience, use a social media optimized image, and create eye-catching Ad design. MOHBILITY helps businesses explore major advertising opportunities and to understand targeting and best practices on Facebook Advertising. We focus on marketplace ad placement, external URL ads, Facebook Object ads, Page Post ads, sponsored stories, promoted posts, Facebook offers, Facebook sponsored search results, Facebook exchange remarketing ads, Custom audiences, Action spec targeting, Facebook premium ads and more.
SOCIAL NETWORK ADVERTISING –
Social network advertising is an online advertising concept that relies on social media information and/or social networks in generating, targeting, and delivering marketing communications. Stretching beyond general demographic and geographic data, social media advertising has opened doors to deeper interests, behavioral marketing and connection-based targeting methods. Mobile device users have given life to social advertising and are driving the innovation of Social network advertising when using mobile apps like Facebook, Twitter, Instagram, Pinterest, and/or LinkedIn.
BUSINESS OPPORTUNITY DISCOVERY –
Social Media gives everyone the opportunity to connect, share, and participate with other people. MOHBILITY helps small businesses evaluate their social landscape of both their public facing brand and their industry.
PROCESS MANAGEMENT STRATEGY –
Research Your Social Competitive Landscape – Set SMART (Specific, Measurable, Attainable, Relevant, Time-bound) Goals – Identify and solve the biggest challenges – Listen and engage aggressively – Create a Social Media editorial calendar – Analyze valuable Social Key Performance Indicators (KPI) – Measure, refine the process and repeat.
PROCESS DEVELOPMENT STRATEGY –
MOHBILITY assists companies to identify the ideal customer in order to generate key success metrics such as conversion rate, brand mentions, total shares and more. Investing in Social Media Management tools can help track, analyze, and optimize social presence.
PROCESS IMPLEMENTATION –
MOHBILITY helps small businesses to focus on company goals, business objectives, measurement of success, and operational tactics.
PROCESS ANALYSIS & REPORTS –
Set relevant measures of success – Monitor valuable metrics – Communicate and capture consumer stories and testimonials – Refine and report to executives.