Every savvy business owner understands that the quality or lack thereof of your website can determine your business growth. If your goal is to build and maintain committed clientele, priority should be placed on the development of your website. You need a reliable, user-friendly, customizable, and easy search engine integrated platform. You need a WordPress website. A noteworthy fact is that 39% of the web is built on WordPress. And, the number keeps growing.
WordPress is a Content Management System (CMS) platform that allows you to create and manage a website without a working knowledge of coding. Of all the advantages of running your business on a WordPress Website, its impeccable integration with the Google Search Engine is the most impressive. Nonetheless, it is necessary to emphasize that your high Google Search ranking will not happen simply because your website is hosted on WordPress. You have to understand how to optimize your website for high Google rankings. Here are a few best practices to consider when optimizing your WordPress website for Google SEO:
Keyword Research: You must always do keyword research. Keyword research can be difficult and grueling. For this reason, a lot of people bypass this crucial step. The time investment in carryout the research pays off in multiple folds. Keyword research allows you to stay abreast of the content your target audience is searching for. By taking the time to dig deeper through research, you are more likely to deliver the exact content and information your audience will find meaningful. Keyword research allows you to gain a better understanding of your target market. Empowered by this knowledge, you will be making informed decisions for your business.
Content Creation: There is no doubt that your website needs traffic. One of the ways to attract traffic is to create content that is informative, engaging, and appealing to your audience. The type of content you create will be dependent on your industry. Whichever industry your business belongs, ensure that your website is content-rich. Create content that provides added value to your audience. This not only boosts traffic to your website but also leads to higher customer conversions. Additionally, prioritize organizing your content in a way that increases accessibility to visitors. Do not forget to make your content shareable.
Mobile Friendliness: Your average consumer spends more than half of their day on a mobile device. More people are spending a significant amount of time on their mobile devices and tablets. Having a website that is not mobile-friendly is one the surest way to lose consumers fast. By making your website mobile-friendly, you create a positive user experience. This in turn positively impacts your SEO. Your mobile-friendliness really matters for SEO. In general, mobile-friendly websites often outperforms non-mobile-friendly sites on search engines. If you are not sure if your website is mobile-friendly, you can carry out a test using ‘Google’s Mobile-Friendly Testing Tool’.
Optimizing your WordPress SEO can be time-consuming but it pays off. Continue to invest time in your keyword research, create engaging content, and make sure your website promotes mobile-friendliness.
At MOHBILTY, we demonstrate expertise in the development, creation, and management of WordPress websites. Visit our website today to book a consultation with a WordPress expert and let us help you get started on the implementation of WordPress SEO for your website.
MOHBILITY is a Los Angeles based digital marketing agency specializing in digital marketing, workflow automation, and web-based services. Visit us at www.mohbility.com.