Online brand reputation management is the process of aligning the lens through which you see your business and how the public sees your business on the internet. Your opinions and views of your business should match that of your customers. If your view of your business is highly elevated and that of customers’ views are significantly tethering on the other side of the spectrum, there is a major discrepancy with your online brand reputation.
How you manage your online presence can be the catalyst to your business growth or lack thereof. Online brand reputation management ensures that you gain loyalty and confidence from your customers. Brand reputation management should be an ongoing process for your business.
A well-managed brand can position you to be a thought leader in your industry. Companies with a positive online reputation often have influence and authority. These companies are often seen as the benchmark and yardstick for the customer or client decision-making processes. In positioning your brand as a leader within your industry, you subsequently benefit a great deal. One of such benefits is long-term customers. Gaining returning and long-term customers have often been viewed as the hallmark of successful businesses.
Online brand reputation management allows your brand to influence search engine rankings. Positive feedback on your website, products, and services can be a boost to your search engine optimization. This shows that you are following certain best practices for successful businesses. This means, as a brand, you are integrating highly effective SEO metrics, your customer services are excellent and more importantly, your customers are delighted to use your products or services. To take it up a notch, you have an environment in which your customers are referring you to their friends and families.
So, what are some practical steps you can take to build your online brand reputation? You can start by making sure that your communication with your customers is preventive and proactive. To make this possible, you have to ensure that you are providing meaningful support to your customers every step of the way. It is imperative that you do not wait until you get negative feedback before communicating with your customers. It is hard to change a customer’s mindset once they have a negative view of your business. However, in a situation where you do end up with negative feedback, you can always redeem yourself by being open, transparent, and addressing any misconception. Do offer an apology and a solution.
To emphasize, online brand reputation management should be ongoing. You must get in the habit of reviewing data and monitoring online conversations about your brand regularly. The result of brand reputation management is not immediate. The little efforts you consistently make to build a positive online brand reputation do add up and the rewards are immeasurable.
MOHBILITY provides advice to small business owners on managing online ratings and reviews for local and national public-facing brands. Reputation Management is aimed to boost online visibility and drive visitors to a website by improving the reputation of a business within search engines.
MOHBILITY is a Los Angeles based digital marketing agency specializing in digital marketing, workflow automation, and web-based services. Visit us at www.mohbility.com.