HELIO is an educational night light projector system that emits LED light through a series of academic and entertaining discs. HELIO was struggling with website performance and social media brand representation. HELIO’s educational nightlight projector sales numbers were significantly below anticipated figures. Additionally, the social media platforms utilized were not bolstering audience engagement nor was it driving traffic to their website.
Helio needed a website that was simple yet engaging and compelling to its audience. MOHBILITY created a website that encouraged navigational flow which allowed users to end up exactly where Helio wanted them to be. It was important that the audience does not become overwhelmed as they navigate the website. We created a sales funnel within the website that led customers to reach out for more information from the company or made an outright decision to buy the nightlight projectors. We also created a viable method of gathering prospective customers’ emails through the newsletter subscription.
Across all social media platforms, we assisted Helio in curating graphical and textual content customers actually want to consume. This content was highly engaging, interactive, and educational to both existing and prospective buyers.
Using MOHBILITY services, Helio was able to leverage the power of effective web development to increase website traffic and projector system sales. Creating a streamlined way of gathering emails fostered a baseline for a sustainable email marketing environment when led to a high level of leads generation for projector sales. Helio’s engaging and educational content on social media brought about an increase in audience engagement and feedback on product use.