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Mobile Search Engine Optimization (SEO)

TECHNICAL OPTIMIZATION - MOBILE USER EXPERIENCE OPTIMIZATION -

WHAT IS MOBILE SEO? –

Mobile SEO (Mobile Search Engine Optimization) is the process of enhancing mobile applications and websites for better user experience on mobile devices. MOHBILITY makes sure mobile visitors are able to discover your site and/or mobile application via mobile search rankings. Mobile SEO still depends on desktop-first approach for websites to enhance the mobile-first index. Responsive web design, Dynamic serving, Separate URLs are all metrics major search engines such as Google, Bing, Yahoo are looking for in websites for better page ranking.

MOHBILITY helps small businesses with different configurations, mobile-friendly mobile sites and provide key points of which configuration is implemented. We develop mobile queries to signal major search engines when a page is for mobile devices. MOHBILITY keeps resources crawlable and we do not use robots.txt to block search engines from accessing critical files on websites that help render the relevance of a page (including ads). If a search engine bots don’t have access to a page’s resources, such as CSS, JavaScript, or images, we may not detect that it’s built to display and work well on a mobile browser. In other words, we may not detect that the page is “mobile-friendly,” and therefore not properly serve it to mobile searchers.

MOBILE OPTIMIZATION GUIDE –

MOHBILITY utilizes a number of testing tools for mobile usability while developing your new site and also uses Search Console to keep tabs on problems throughout the life of a site.

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COMPETITION ANALYSIS –

Research and identify best affiliate links.

LINK METRICS –

PageRank, Alexa Rank, Internal & External links ratio helps to evaluate quality and value of links.

IDENTIFY BAD LINKS –

SEO Best practices help identify bad and spam links.

SOCIAL METRICS –

Implement Social networks bookmarking including Facebook, Twitter, and Google Plus.

TECHNICAL OPTIMIZATION SOLUTION

SITE SPEED –

This depends on the various aspect of the site such as web header, content density, database accessibility, Link density, HTML, JavaScript and CSS files and more…

ACCELERATED MOBILE PAGE (AMP) –

AMP is a dynamic (HTML5) web page designed to be super lightweight and critically designs really fast loading on a mobile device.

TECHNICAL ERRORS –

Flash is BAD for your site. MOHBILITY helps small businesses avoid all server errors, missing page errors, broken link errors and more.

KEYWORDS AND KEYPHRASES –

MOHBILITY helps companies avoid over-optimization and keeps messages relevant. Keywords and key-phrases are still influential in Search Engine Optimization.

KEYWORDS IN OUTBOUND LINKS –

Search Engines might interpret an outbound link with a valuable keyword as indicating a source that is more relevant to the page’s topic than your own site.

WORD COUNT –

Make your content rich (No less than 400 and no more than 1000) for mobile screen’s standards rather than the desktop’s.

MOBILE USER EXPERIENCE OPTIMIZATION SOLUTION

IMAGES –

Optimized images are aesthetically pleasing to the human eye and easier to perceive and leave a stronger impression on the viewer than raw text. On average, a single mobile page has four (4) images.

SMALL FONTS – SMALL TOUCH ELEMENTS ARE BAD –

The above the fold logical solution is to use large font size (recommended value is 16 pt.) which will still work for your standard personal computer display at 540×960 pixels.

SOCIAL SIGNALS –

Social Media’s primary purpose is communication, and communication equals feedback.

LOCAL SEARCH INDEX –

Mobile SEO is essential for every business with a brick-and-mortar location. Mobile SEO will give your business an even stronger presence on the Web.