Since Pay Per Click (PPC) Advertising only charges the Ad purchaser when the ads are clicked on, it can be a very effective way to budget based on the volume of traffic that is brought to your website through this method. The results are a very measurable and efficient way to funnel traffic to your website. PPC also allows you to easily refine and optimize your ad campaigns. This type of advertising is a clear way to see what works and to adjust if needed, while not costing the business anything more than their budget allows.
Though the average time for a business to climb the Google ranks to the top of the search results can take anywhere from three (3) to six (6) months depending on the competition within your specific field and the Search Engine Optimization (SEO) keywords selected, We deliver these results within an effective three months (90 days) from when the advertising campaign is launched.
Google Ads is a PPC advertising tool with performance tracking. It is very important to have a solid plan in mind on how to accomplish the set campaign goals. Google AdWords allows businesses to set up parameters on when their ads will be displayed, such as targeting specific devices, timeframes, and days of the week, consumer age, geographic location, and more. Similar to fishing, Google AdWords allows businesses to reel in their consumers by first setting the bait, gradually pulling them in with consistent trust, and eventually converting them to paying customers.
SEO is charged by the hour for a set number of hours a month. More hours are dedicated initially to new company websites that aren’t actively being searched yet, with the committed hours decreasing as time continues. The average cost for SEO is $125 per hour. Most SEO Specialists in the Canoga Park / Woodland Hills / Los Angeles, CA area start at around $100 per hour in order to help stretch the needed advertising dollars even further while still providing the best trackable results.