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City Champs Foundation

Challenges

City Champ’s Foundation is a non-profit organization. Its mission is to uplift kids and positively impact local communities, through the disciple and education of martial arts training.

City Champ serves the Milwaukee area. However, the organization needed to improve its ability to broaden brand awareness and community outreach. It was important for City Champs’ community contributions and activities to be known well beyond Milwaukee and its surrounding cities. The organization wanted to scale up on its outreach visibility.

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Solutions

With several hours dedicated to character building and personal development, City Champs knew that the changes made within its organization would be more impactful with increased awareness. Community members and stakeholders need to have not only a knowledge of City Champs but a desire to engage with the organization.

To ensure the success of City Champ’s brand awareness and community outreach endeavors, MOHBILITY came on board as the organization’s brand advisor. Our brand awareness tactics included a multi-pronged approach that employed the use of brand identity analysis, inbound marketing and communication plan. We engaged marketing activities and built strategic partnerships across multiple communities.

With the use of Local Search Engine Optimization (SEO) which uses location technology, we ensured that City Champs’ website was attracting the intended audience and earned superior listings on major search engines.

Results

Through its branding and marketing campaigns, MOHBILITY was able to lay the ground works for a sustainable long-term partnership between City Champs, community members and stakeholders. City Champs Foundation saw an impressive growth in the number of youth participating in its program. Consequently, City Champs Foundation gained a visible presence beyond the city of Milwaukee.

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